In this blog, we’ve previously discussed matters relating to custom 404 pages in Fixing 404 File Not Found frustrations (SEM 101), returning the correct HTTP status code with your custom 404 pages in 301 to 404 gets 200 – oops! (From the Forums), and using Bing toolkits to develop such pages in Create custom 404 error webpages for IIS.
Earlier this week we announced one of the results of our recent collaboration with Cal Evans, PHP...
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Bing Webmaster Blog - Posts tagged with 'Architecture and coding'
Search engines, such as Bing, need to regularly crawl websites not only to index new content, but also to check for content changes and removed content. Bing offers webmasters the ability to slow down the crawl rate to accommodate web server load issues.
The use of such a setting is not always needed nor is it generally recommended, but it is available for use by webmasters should the need arise. Websites that are small (page-wise) and...
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It wasn’t that long ago that I discussed in this blog how to create good content that will get your site noticed, by both end users and search engines. But to be clear, just writing some slick text is not the whole story. The previous blog articles in the Site Architecture and SEO series (files/pages and link/URLs) made reference to doing what you can to help the search engine web crawler (also known as a robot or, more simply, a bot) crawl...
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Links can be the lifeblood of a good website, as we discussed in Part 1 and Part 2 of Links: the good, the bad, and the ugly. But how well you manage them on your site from a site architecture perspective can be the difference between your website being starved for oxygen (aka search engine referral traffic) versus healthy and thriving. That’s why we do search engine optimization (SEO).
This article is part 2 of the recent Site Architecture...
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Search engine optimization (SEO) has three fundamental pillars upon which successful optimization campaigns are run. Like a three-legged stool, take one away, and the whole thing fails to work. The SEO pillars include: content (which we initially discussed in Are you content with your content?), links (which we covered in Links: the good, the bad, and the ugly, Part 1 and Part 2), and last but not least, site architecture. You can have great...
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One of the best parts of publishing online is that, on the Web, anyone can have a world-wide reach. But while being global is made easy on the Internet, ensuring that the content you produce will be found by the right audience can be a real challenge. Search engines can have trouble understanding geotargeting because of a few technical limitations. These include:
Search engines may not be crawling your site from the location of your customers...
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One of the most common challenges search engines run into when indexing a website is identifying and consolidating duplicate pages. Duplicates can occur when any given webpage has multiple URLs that point to it. For example:
URL
Description
https://hubu5cn4ze.proxynodejs.usequeue.com/
A webmaster may consider this their authoritative or canonical URL for their homepage.
https://vjbyp0ytgl.proxynodejs.usequeue.com/
However, you can add ‘www’ to most websites and still get the...
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As a member of the Live Search Webmaster Team, I'm often asked by web publishers how they can control the way search engines access and display their content. The de-facto standard for managing this is the Robots Exclusion Protocol (REP) introduced back in the early 1990's. Over the years, the REP has evolved to support more than "exclusion" directives; it now supports directives controlling what content gets included, how the...
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